Monday, 9 August 2021

Lighting up the Future of Esports in the Metaverse

“Our ambition to convene and support the world’s esports community keeps us laser-focused and energized. Our partnership with 888 The New World unlocks the vast potential for the hyper-inclusive passion economy – bringing together artists, culturists, musicians, designers, developers, engineers, storytellers, and more – everyone who has ever had a dream, an idea to share or a story to tell,” said Paul J. Foster, CEO of the GEF. “Congratulations and welcome 888 The New World to our #worldconnected. We are excited to shape this innovative new chapter, together.”

 “In my eyes, art can take many forms and expressions far beyond visual experiences that we are today associate with art. In our new world, I also see art as music and gaming,” said 888. “We are honored to partner with the Global Esports Federation as the first step in celebrating the creativity, professionalism, skill, and pure talent that can be appreciated through the art, culture, and innovation of the esports community. We embrace the GEF’s commitments to fostering a digital future of inclusivity and legitimacy, which aligns with the core ethos of 888 The New World.”


Karsen WoodsChief Experience Officer at 888 The New World, noted that the digital renaissance is being driven by artists while the future of Web 3.0 is driven by gamers and game developers. 888 The New World and the Global Esports Federation recognize there is so much to explore in the alignment between these principal industries and their respective communities. This partnership is a massive opportunity to shape a digital future that is diverse, equitable, innovative, and community-driven.


With this partnership, the GEF reaffirms its commitment and focus to drive new-world initiatives in service of the world’s esports community.




  1. Paris Hilton, Head of Entrepreneurship and Resonance, 888 The New World:


“Brace yourself. This is a very exciting time for creatives all over the world. Whether their discipline is in art, fashion, esports, and beyond, partnerships such as this between 888 The New World and the Global Esports Federation offer limitless opportunities for creatives to widen their reach and deepen authentic brand resonance with the global community.”


  1. Bosslogic, Artist/Art Director, Investor, 888 The New World:


“For over a decade I’ve been in the digital art world – but it feels like a lifetime. Video games have helped inspire me for so long and I’ve co-created one of Australia’s once biggest fighting game tournaments, Shadowloo Showdown. We brought together different communities – gamers and artists – from all over the world. Gaming is part of every stage of our lives, as entertainment, a relief and escape; it inspires and motivates us. I feel absolutely privileged to keep entertaining and work alongside 888 The New World and the Global Esports Federation. Together, we bring awesome visuals and positive storytelling to design and entertainment communities around the world.”



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