Members of the 2013 MWEB Protea eSports Team displaying their sponsors |
While watching “SA's
got Talent” on ETv, I had a realisation…
In a previous article I mentioned that a South African gamer stated that South African gaming deserved prize money of at least R500,000.00. (http://esportscommentator.blogspot.co.za/2015/10/we-want-r500k.html
In a previous article I mentioned that a South African gamer stated that South African gaming deserved prize money of at least R500,000.00. (http://esportscommentator.blogspot.co.za/2015/10/we-want-r500k.html
In such article, I
examined the prize money that is awarded at a prestigious road-race
that attracts 3,000 entries.
Let's be serious
though, a TV programme like “SA's got Talent” reaches many
millions of viewers. The production value of the show, and the
advertising of the show costs millions of rands, and yet, what is the
prize money?
The winner gets
R250,000.00
(http://www.etv.co.za/sas-got-talent/sas-got-talent-frequently-asked-questions)
So why then do South
African gamers think that they are worth R500,000.00?
Are SA gamers that
entertaining? Do they draw in millions of viewers? Are sponsors going
to sell goods by sponsoring them?
The answers to al of
the above questions are: no, no, and no!
In fact, recently at
rAge a gamer specifically stated that he does not want
spectators…
But he does want
prize-money – go figure!
Only the MSSA
through its MWEB sponsored Protea eSports Team goes out of its way to
create news coverage and to be interviewed.
Such coverage lays the foundation for sponsorship. The sponsorship that the MSSA gets is directly ploughed back into the game, such as, paying for trips to international competition, developing the game at club level, and meeting the priorities as laid down by the Minister of Sport and Recreation.
Such coverage lays the foundation for sponsorship. The sponsorship that the MSSA gets is directly ploughed back into the game, such as, paying for trips to international competition, developing the game at club level, and meeting the priorities as laid down by the Minister of Sport and Recreation.
Makes you think,
doesn't it?
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