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As
the sporting world is adapting to the contactless environment in the
post COVID-19 pandemic era, Esports
Federation of India (ESFI) mother body for esports in the country
joins hands with leading sports communication firm Artsmith.in to
make their presence felt in the world of media and take the sport to
the next level.
After
having tasted a great success working with world's top sports bodies
and leagues since its inception in 2011, Artsmith has added yet
another feather to its hat on Friday following an official
announcement of the partnership.
Esports
has emerged as the only spectator sport in the recent past with more
than 500 million fans across 152 countries along with 300 million
strong online Indian gaming communities that engage through various
streaming platforms and with the absence of live sport during corona
virus time stricken world, esports industry has seen a huge spike.
Director
of ESFI Lokesh Suji was delighted with the association. "I
believe this partnership has the potential to work wonders in
positioning Esports and the esports athletes in India who are not
only skilled but have the ability to be the best in the world.
Winning a bronze medal in the demonstration events at the 2018 Asian
Games in Jakarta is a testament of many such untold stories. We
welcome Artsmith and are looking forward to work with them,"
Suji, who is also a Board Member & VP of Asian Electronic Sports
Federation, said.
An
entrepreneurial venture, which was started by former sports
journalists Udita Dutta in 2011, Artsmith.in expertise in innovative
mix of PR and digital to create impact and customised content
curation to drive the messaging for the Brands. The company has been
successfully managing communications for major national and
international sports events, national sports federations as well as
sports leagues in the country.
With
most sports and brands adapting the virtual world of gaming in the
COVID-19 era, the opportunity is enormous. Artsmith, as an agency,
brings in years of experience and expertise in not only creating
innovative content but also making the relevant communication in this
fast-changing spectrum.
"With
the changing dynamics and ability to innovate and adapt will augur
well in the current scenario. Brands are now able to access new
avenues which are giving various sports a whole new space to engage
with their fans and therefore create a completely new stream for
revenue that also resonates a millennial mindset. As an agency, we
believe this is an ideal time to engage with the sport and reimagine
the communication, " said Udita, the Founding Principal of
Artsmith.in
Having
exclusive mandate for big ticket sports tournaments in India like the
South East Asia’s only ATP tournament-Tata Maharashtra Open, India
Open-country’s only Superseries badminton tournament organised by
the Badminton World Federation
(BWF)
and promoting unconventional sports like MMA with ONE Championships
in the country, this partnership promises to change the way Esports
is perceived in India while it gears to be a medal sport at the 2022
Asian Games.
For
Further Communications,
Ojasvi
Kapoor-
99999
9541
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